HOur - PRIVACY POLICY

Last Updated: November 2025

1. INTRODUCTION

Nexa Labs, LLC ("HOur," "we," "our," or "us") operates the HOur mobile application (the "App" or "Service"). HOur is a social photo-sharing application that sends hourly notifications prompting users to capture and share authentic moments through selfies.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use HOur. By using HOur, you agree to the collection and use of information in accordance with this policy.

2. DATA CONTROLLER INFORMATION

3. INFORMATION WE COLLECT

3.1 Information You Provide Directly

Account Information:

• Username
• Email address
• Phone number (optional for account recovery)
• Date of birth (to verify age requirements)
• Profile information you choose to provide

User-Generated Content:

• Photos you capture and share through HOur
• Captions and reactions to photos
• Comments on other users' posts
• Friend connections and interactions

3.2 Information Collected Automatically

Device Information:

• Device model and operating system
• Unique device identifiers
• IP address
• Time zone settings
• Language preferences

Usage Information:

• Time and frequency of app usage
• Features you interact with
• Notification interaction data
• Photo capture times and response rates to hourly prompts

Location Data:

• Approximate location (if you grant permission)
• Location metadata from photos (can be disabled in settings)

3.3 Camera and Photos

Camera Access:

• HOur requires camera access to capture real-time selfies
• Photos are taken only when you actively capture them
• We do not access your camera without your explicit action

Photo Processing:

• Photos are processed to apply HOur's authentic filters
• Face detection is used solely for image enhancement
• No biometric data or facial recognition templates are stored
• All facial processing occurs locally on your device

4. HOW WE USE YOUR INFORMATION

We use collected information to:

• Provide Core Functionality: Enable hourly photo-sharing experience
• Send Notifications: Deliver hourly capture reminders at random times
• Social Features: Connect you with friends and enable interactions
• Safety & Security: Detect and prevent fraudulent or harmful activities
• Improve Services: Analyze usage patterns to enhance user experience
• Communications: Send service updates, security alerts, and support messages
• Legal Compliance: Meet legal obligations and enforce our terms

5. INFORMATION SHARING

5.1 With Other Users

• Your HOur photos are visible to your approved friends
• Your username and profile are visible to users who search for you
• Your reactions and comments are visible to relevant users
• "HOur Memories" may be shared based on your privacy settings

5.2 With Third Parties

We may share information with:

• Service Providers: Companies that help us operate HOur
• Analytics Partners: To understand app usage and improve services
• Legal Authorities: When required by law or to protect rights
• Business Transfers: In case of merger, acquisition, or asset sale

We never sell your personal data to third parties.

6. DATA RETENTION

• Active Accounts: We retain your data while your account is active
• HOur Photos: Photos are automatically deleted after 24 hours unless saved to Memories
• Memories: Saved memories are retained until you delete them
• Deleted Accounts: Most data is deleted within 30 days of account deletion
• Legal Retention: Some data may be retained longer for legal compliance

7. YOUR PRIVACY RIGHTS

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update inaccurate information
• Deletion: Request removal of your personal data
• Portability: Receive your data in a portable format
• Opt-out: Unsubscribe from marketing communications
• Restriction: Limit how we process your data

Contact us at support@itshourtime.com to exercise these rights.

8. DATA SECURITY

We implement appropriate technical and organizational measures to protect your data, including:

• Encryption of data in transit and at rest
• Regular security assessments
• Access controls and authentication
• Secure data centers

However, no method of electronic transmission or storage is 100% secure.

9. CHILDREN'S PRIVACY

HOur is not intended for users under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

10. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your own. Our primary servers are located in Frankfurt, Germany, with additional processing in the United States.

11. PUSH NOTIFICATIONS

HOur's core feature relies on push notifications for hourly capture reminders. You can manage notification settings through your device settings, but disabling notifications will significantly impact your HOur experience.

12. CHANGES TO THIS POLICY

We may update this Privacy Policy periodically. We will notify you of material changes through the app or via email. Continued use after changes constitutes acceptance.

13. CONTACT US

For privacy-related questions or concerns: